insights.
Automated marketing campaigns. Flexible customization options. API integrations. It turns out that conveying the benefits and features of a marketing communications portal is difficult without some visuals. So, we created a video about our solution for marketing campaign management, digital asset management, local store marketing and printing management. Critiques welcome….
about 1 week ago - No comments
If you’ve waited in line at Panera Bread for a hot Panini lately, chances are you’ve seen the banners with QR Codes® that say, “ My job is to make your Panini perfect.” Scan the code with your QR reader enabled smart phone and you’ll be taken to a non-mobile enabled You Tube channel showcasing More >
about 1 month ago - No comments
Today reality isn’t always wysiwyg (what you see is what you get). We have reality, virtual reality, alternate reality, digital reality and now augmented reality. This great new tool may be on the way to helping marketers get their clients to experience a new level of reality and help drive engagement and hopefully revenue Augmented More >
about 1 month ago - No comments
**This is a re-post from Mail Print’s early days of blogging. Our readership has grown quite a bit since then, so I wanted to resurrect an early post. Enjoy! Using the recipient’s name is an easy way to make your direct mail and email marketing relevant to the recipient, but I am often asked, “How do I More >
about 1 month ago - No comments
Like our phones, watches have become smart. They do more than tell the time. Some run without batteries. Some never lose even a fraction of a second of time. Other watches include compasses and measure barometric pressure. Curious as to how three high-end watches wooed customers to the counter through QR codes®, I scanned the More >
about 4 months ago - 1 comment
Over lunch my friend described the duress his associates were going through because of a switch from a fixed- to zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each expenditure line item by line item. These are the signs of tighter More >
about 4 months ago - 1 comment
Meaningful Customer Conversation is What It’s All About In the beginning, there were corner grocery stores where proprietors talked face to face with their customers about their goods. Then individual stores became national chains and managed by far away corporate offices where marketing messages were scripted and passed down to be passed on unaltered. The More >
about 5 months ago - 1 comment
Marketers want to talk to prospects and salespeople want to talk to buyers. The courting process of moving a person from the prospect to buyer stage is called lead nurturing. Unfortunately most B2B marketers aren’t very good at it. In fact, among marketing automation adopters, only about 1 in 3 believe they have an effective lead nurturing More >
about 5 months ago - 1 comment
The stand alone direct mail letter may soon be on exhibit at your neighborhood history museum. When is the last time you received a B2C letter at home without some sort of digital embellishment printed in the letter or inserted in the piece? It’s probably been awhile because there are too many digital applications to More >
about 6 months ago - 5 comments
They live happily ever after because they both work at it. Direct mail is like the mayo on a sandwich. The sandwich isn’t as good without it. Direct mail delivers the ROI zing while online marketing helps whet the palette. However, direct mail often gets a bad wrap. The irony is that large scale marketers, More >
about 7 months ago - 1 comment
Are your marketing messages hot, cold, lukewarm, or 86′d upon receipt? If you don’t know, you probably haven’t been testing. When in doubt that your marketing messages are truly authentic or well received by your customers, do the trusted A/B split. People who A/B test their email or web campaigns get 11% better open rates More >