insights.
Check out what to do and not to do when creating personalized QR Codes.
Direct mail – such as postcards, letters, brochures and trans-promo communications – is a perfect medium for incorporating a personalized QR Code. So perfect, in fact, that the United States Postal Service is getting in on the action by offering a discount for using a QR Code this summer. We’ve covered a lot of ground in the past few months with QR Codes, so if you are looking for information, here are resources you will find helpful:
Ready to dive in? Here is another resource that will help you with personalized QR Codes: our check list of things “to do” and “not to do.”
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Personalized QR Code for "Kristina Smith." Scan the code with your mobile device to view the personalized, mobile-friendly landing page.
Mail Print recently launched a personalized QR Code campaign to gain feedback from recipients of their magazine Connect. At right is a sample personalized QR Code, leading to a personalized mobile web page for a fictional Kristina Smith.
Of course, not everyone has a smartphone or access to a QR Code scanner, or prefers to visit websites on their mobile device. That’s why it’s important to also include the address of the PURL in your marketing, and build your PURL to automatically detect each visitor’s device (small screen or computer) and route them to the mobile or non-mobile version of their personalized site.
You can see the non-mobile version of the PURL on your computer by going to: http://www.mobilepurl.com/KristinaSmith.
Personalized QR Codes and Personalized URL’s really go hand in hand to provide your audience with the easiest way for them to access your online content.
about 14 hours ago - No comments
Who says an old dog can’t learn new tricks. Zig Ziglar, 82-year old motivational maverick, salesperson, and author just published his 12th book, Find Your Success Code: Born to Win, which features a QR Code® that takes up one third of the front cover. Ziglar is no doubt pulling out all the stops to hit More >
about 2 days ago - No comments
Sending prospects or customers emails is relatively cheap, easy, and speedy. So it’s no wonder more than 89.2% of marketing managers say email remains as important or more important in their overall marketing strategy compared to two years ago, according to an EmailVision study. What’s surprising though is most marketers are not personalizing their email More >
about 1 week ago - No comments
If you’ve waited in line at Panera Bread for a hot Panini lately, chances are you’ve seen the banners with QR Codes® that say, “ My job is to make your Panini perfect.” Scan the code with your QR reader enabled smart phone and you’ll be taken to a non-mobile enabled You Tube channel showcasing More >
about 1 week ago - No comments
To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course of many years, but they still cost More >
about 4 weeks ago - No comments
Nonprofits don’t have the budget of Nike so they can’t spend $300 million pushing a campaign centered on a swoosh or statement like Just Do It. So the nonprofits that are continuing to ask, “How can we squeeze out more results and the same budget,” are turning to technology, multi-channel campaigns, and QR Codes® for More >
about 1 month ago - No comments
Today reality isn’t always wysiwyg (what you see is what you get). We have reality, virtual reality, alternate reality, digital reality and now augmented reality. This great new tool may be on the way to helping marketers get their clients to experience a new level of reality and help drive engagement and hopefully revenue Augmented More >
about 1 month ago - No comments
The Da Vinci Code took the world by storm in 2003 grossing $758 million worldwide at the box office. Also seeking higher numbers, churches are turning to QR Codes® in an effort to increase donations and tithing. Do you see the irony in the movie’s star character Robert Langdon being a symbologist and the possible More >
about 1 month ago - 3 comments
Like a dedicated Olympian, we trained, we performed, and we took home two Gold and one Silver awards this March in the Kansas City Direct Marketing Association’s equivalent to the Olympics – The Ambit Awards. (Ambit stands for AMBITious Achievement.) Our fingers are sore from constantly pushing the envelope and tabulating campaign measurement metrics, but More >
about 1 month ago - No comments
**This is a re-post from Mail Print’s early days of blogging. Our readership has grown quite a bit since then, so I wanted to resurrect an early post. Enjoy! Using the recipient’s name is an easy way to make your direct mail and email marketing relevant to the recipient, but I am often asked, “How do I More >
about 1 month ago - 1 comment
Quick response codes (QR Codes®) are making their ways onto new mediums and usages every day that increase interest, engagement, and sales. Take concert ticket sales for instance. A concert merchandiser could run an ad in an entertainment guide, send postcards to patrons who have signed up to follow the band, and in addition they More >
about 10 months ago
Nice points…Its true that QR codes can enhance your marketing efforts very effectively as they make sales offer more exiciting on the basis of access, availability and convenience.