insights.
Personalized QR Codes entice engagement.
Personalized QR Codes offer a highly interactive and personal way to interact with your target audience. Strategically, a personalized QR Code is a slightly different experience from pushing a text message to a group of recipients. The QR Code gives the recipient the power to decide if they want to engage with your company using their mobile device. Your initial marketing message has to be spot on, and have a clear, valid, and appealing call to action.
Side note: if you need background information on Personalized QR Codes, review “Catapult Your Direct Marketing with Personalized QR Codes.”
Just as important as the method of getting a prospect or customer to a personalized site is the content and call to action on the PURL. Here are some ways you can use personalized QR Code campaigns to drive real marketing results:
When you apply segmentation, profiling and other targeting tools, you can tailor both the initial experience and the online event to improve intrigue, engagement, and the connection you foster between your company and the recipient. And that’s really what it is all about… making the recipient feel as if they are “the one” you are connecting with… not that they are “one of many” you randomly sent an advertising message.
about 14 hours ago - No comments
Who says an old dog can’t learn new tricks. Zig Ziglar, 82-year old motivational maverick, salesperson, and author just published his 12th book, Find Your Success Code: Born to Win, which features a QR Code® that takes up one third of the front cover. Ziglar is no doubt pulling out all the stops to hit More >
about 2 days ago - No comments
Sending prospects or customers emails is relatively cheap, easy, and speedy. So it’s no wonder more than 89.2% of marketing managers say email remains as important or more important in their overall marketing strategy compared to two years ago, according to an EmailVision study. What’s surprising though is most marketers are not personalizing their email More >
about 1 week ago - No comments
If you’ve waited in line at Panera Bread for a hot Panini lately, chances are you’ve seen the banners with QR Codes® that say, “ My job is to make your Panini perfect.” Scan the code with your QR reader enabled smart phone and you’ll be taken to a non-mobile enabled You Tube channel showcasing More >
about 4 weeks ago - No comments
Nonprofits don’t have the budget of Nike so they can’t spend $300 million pushing a campaign centered on a swoosh or statement like Just Do It. So the nonprofits that are continuing to ask, “How can we squeeze out more results and the same budget,” are turning to technology, multi-channel campaigns, and QR Codes® for More >
about 1 month ago - No comments
The Da Vinci Code took the world by storm in 2003 grossing $758 million worldwide at the box office. Also seeking higher numbers, churches are turning to QR Codes® in an effort to increase donations and tithing. Do you see the irony in the movie’s star character Robert Langdon being a symbologist and the possible More >
about 1 month ago - No comments
**This is a re-post from Mail Print’s early days of blogging. Our readership has grown quite a bit since then, so I wanted to resurrect an early post. Enjoy! Using the recipient’s name is an easy way to make your direct mail and email marketing relevant to the recipient, but I am often asked, “How do I More >
about 1 month ago - 1 comment
Quick response codes (QR Codes®) are making their ways onto new mediums and usages every day that increase interest, engagement, and sales. Take concert ticket sales for instance. A concert merchandiser could run an ad in an entertainment guide, send postcards to patrons who have signed up to follow the band, and in addition they More >
about 1 month ago - No comments
Like our phones, watches have become smart. They do more than tell the time. Some run without batteries. Some never lose even a fraction of a second of time. Other watches include compasses and measure barometric pressure. Curious as to how three high-end watches wooed customers to the counter through QR codes®, I scanned the More >
about 2 months ago - No comments
In the 1988 baseball movie Bull Durham, Crash (Kevin Costner) mentors Nuke (Tim Robbins) about what clichés to recite to the media after a big win. Though not the brightest bull in the pin, Nuke, executes beautifully upon pitching his first no-run win in the majors by saying, “I’m just happy to make a contribution More >
about 2 months ago - No comments
From cars to kids, my QR Code® scanning scavenger hunt this week leaves me more hopeful than last week’s swiping adventure. For the most part, I was taken to a landing page that nurtured me and piqued my interest in a future purchase –- well three out of four times at least. Here’s where four More >