insights.
We’ve been talking a lot about QR Codes. It’s because they seem to be the latest and greatest marketing trend. However, few are slow to try it, even when intrigued. So, let’s dive in and explore exactly how they work, especially the personalized capabilities, because the ROI could end up being huge.
Missed some of our previous blog posts? Get caught up:
QR Codes (Quick Response codes) are barcodes used in advertising and marketing to allow smartphone users to get more information on products and services, just by taking a picture. QR Codes usually take the user to a web page that has more information and functions.
The Codes add a new dimension of interaction and are considered to be the least expensive new technology being used today. Why? Because they are the link between print and online communications. It’s how you can take a once generic message and make it incredibly personalized.
The barcodes can be designed with variable or personal data to drive the user to personalized landing pages, shopping cart functions, automated social networking and more.
Personalized QR Codes offer a highly interactive and personal way to interact with your target audience because they give the recipient the power to decide if they want to engage.
Use personalized QR Codes to help you reach mobile customers through:
Using a variable QR Code is just the beginning. Personalizing your site or landing page is next if you want to drive real direct marketing results. Let’s review some options you can use in your next campaign:
Personalized QR Code for "Kristina Smith." Scan the code with your mobile device to view the personalized, mobile-friendly landing page.
By applying segmentation, profiling and other targeting tools to your campaign, you can tailor the initial experience and the online event to improve engagement and the connection between you and the recipient. After all, isn’t that what it’s all about?
Editor’s Note: Not everyone has a smartphone or access to a QR Code scanner, and some just prefer to visit websites from a computer. Be sure to include the address of the PURL as well and build it to automatically detect each visitor’s device and route them to the mobile or non-mobile version of their personalized site.
about 14 hours ago - No comments
Who says an old dog can’t learn new tricks. Zig Ziglar, 82-year old motivational maverick, salesperson, and author just published his 12th book, Find Your Success Code: Born to Win, which features a QR Code® that takes up one third of the front cover. Ziglar is no doubt pulling out all the stops to hit More >
about 2 days ago - No comments
Sending prospects or customers emails is relatively cheap, easy, and speedy. So it’s no wonder more than 89.2% of marketing managers say email remains as important or more important in their overall marketing strategy compared to two years ago, according to an EmailVision study. What’s surprising though is most marketers are not personalizing their email More >
about 1 week ago - No comments
If you’ve waited in line at Panera Bread for a hot Panini lately, chances are you’ve seen the banners with QR Codes® that say, “ My job is to make your Panini perfect.” Scan the code with your QR reader enabled smart phone and you’ll be taken to a non-mobile enabled You Tube channel showcasing More >
about 1 week ago - No comments
To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course of many years, but they still cost More >
about 3 weeks ago - No comments
Airport security guards are warned not to violate civil rights by profiling passengers. Human Resource recruiters are under watch by the EEOC so they don’t racially profile candidates. And police officers are under constant watchdog scrutiny to prevent future criminal, predictive, or racial profiling. However, Chief Marketing Officers are one of the few professionals who More >
about 4 weeks ago - No comments
Nonprofits don’t have the budget of Nike so they can’t spend $300 million pushing a campaign centered on a swoosh or statement like Just Do It. So the nonprofits that are continuing to ask, “How can we squeeze out more results and the same budget,” are turning to technology, multi-channel campaigns, and QR Codes® for More >
about 1 month ago - No comments
Today reality isn’t always wysiwyg (what you see is what you get). We have reality, virtual reality, alternate reality, digital reality and now augmented reality. This great new tool may be on the way to helping marketers get their clients to experience a new level of reality and help drive engagement and hopefully revenue Augmented More >
about 1 month ago - No comments
The Da Vinci Code took the world by storm in 2003 grossing $758 million worldwide at the box office. Also seeking higher numbers, churches are turning to QR Codes® in an effort to increase donations and tithing. Do you see the irony in the movie’s star character Robert Langdon being a symbologist and the possible More >
about 1 month ago - 3 comments
Like a dedicated Olympian, we trained, we performed, and we took home two Gold and one Silver awards this March in the Kansas City Direct Marketing Association’s equivalent to the Olympics – The Ambit Awards. (Ambit stands for AMBITious Achievement.) Our fingers are sore from constantly pushing the envelope and tabulating campaign measurement metrics, but More >
about 1 month ago - No comments
**This is a re-post from Mail Print’s early days of blogging. Our readership has grown quite a bit since then, so I wanted to resurrect an early post. Enjoy! Using the recipient’s name is an easy way to make your direct mail and email marketing relevant to the recipient, but I am often asked, “How do I More >
about 8 months ago
Hi,
Your post is very nice. You have describe the good use of QR Codes, QR Codes (Quick Response codes) are barcodes used in advertising and marketing to allow smartphone users to get more information on products and services, just by taking a picture. QR Codes usually take the user to a web page that has more information and functions. To know more about the QR Codes kindly visit at QR Codes
about 6 months ago
I am fascinated with the concept of QR Codes. QR codes are the latest marketing trend. They allow more data than the standard 10-digit bar code and also scanning of QR codes requires less effort than typing a URL.
about 3 months ago
This is a very comprehensive article about QR codes. I very much appreciate your insight and will be sure to pass this information along!