Comments on: Personalized Marketing: Beyond the Name Game http://blog.mailprint.com/index.php/179/personalized-marketing-beyond-the-name-game/ insights. Wed, 08 Sep 2010 07:37:27 +0000 http://wordpress.org/?v=2.9 hourly 1 By: A Creative’s Guide to Personalized Database Marketing « Mail Print Blog http://blog.mailprint.com/index.php/179/personalized-marketing-beyond-the-name-game/comment-page-1/#comment-6 A Creative’s Guide to Personalized Database Marketing « Mail Print Blog Thu, 11 Mar 2010 15:37:50 +0000 http://blog.mailprint.com/?p=179#comment-6 [...] Splashing your recipient’s name across your creative can definitely capture their attention, and can be done very creatively and effectively. But some of the most effective personalized communications include hundreds or thousands of variables. If you have a strong database, some internal expertise, and a good partner, it’s time to test an intensely-variable piece. [...] [...] Splashing your recipient’s name across your creative can definitely capture their attention, and can be done very creatively and effectively. But some of the most effective personalized communications include hundreds or thousands of variables. If you have a strong database, some internal expertise, and a good partner, it’s time to test an intensely-variable piece. [...]

]]> By: uberVU - social comments http://blog.mailprint.com/index.php/179/personalized-marketing-beyond-the-name-game/comment-page-1/#comment-4 uberVU - social comments Tue, 23 Feb 2010 05:44:31 +0000 http://blog.mailprint.com/?p=179#comment-4 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by CLakin: Personalized Marketing: Beyond the Name Game http://goo.gl/fb/hOwx #uncategorized... Social comments and analytics for this post…

This post was mentioned on Twitter by CLakin: Personalized Marketing: Beyond the Name Game http://goo.gl/fb/hOwx #uncategorized…

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