5 Ways to Get Your Social Media Campaign Rolling
Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A few years later, we were connected with friends on the other side of the world. The networks then went through a commercial revolution, where companies realized their connectivity, and how many prospective customers they could reach.
The brains behind social networks realized companies would pay to place advertisements on their networks. This led to the marriage of social networks and business. That marriage led to the birth of social media marketing. Social media marketing has grown up from the awkwardness of adolescence. Gone are the days of lamenting about adolescent issues (like competition for popularity and learning who can be trusted).
Social media marketing now is into adulthood. It knows its role among its peers (print marketing, websites, etc.), is aware of its importance in society, and knows that it has expectations to live up to.
But how does all of this impact companies?
Here’s a little secret – social media has always been social. For years, many companies bypassed this unspoken principle. They simply repeated a strategy they’ve used in other forms of marketing – promoting the company, its products and services. This strategy worked for a short time on social networks.
But social media currently is undergoing a renaissance, returning to why social networks started in the first place. Social media is getting back to social.
It sounds sexy – renaissance. But to companies still trying to understand social media, it’s probably intimidating. Why should your company be more social on social media? Social media helps companies connect on a personal level to gain the trust and loyalty of their customers.
Rhetorical question alert: Does your company want more trusting, loyal customers?
The good news: A social media marketing strategy that gets your company “back to social” can be implemented with just a little time and a few tweaks to an existing social media campaign.
Here are five ways to get you started.
1. First, step back — Look at your current strategy. If you’re posting information only about your company, you’ll need new content. Some ideas for getting back to social:
-Pictures from a company social event
-Blogs about client accomplishments
-Videos of your staff doing volunteer work in your community
-Information about community social events
2. Plan — You must have a social media marketing plan that includes the who, what, when, where and why of your company. Who will your company target and who will implement the plan? What content will you post? Where will this content come from? Where will you engage with your audience? When will you post? Why are you doing social media marketing?
3. Have some fun — Just like social gatherings, social networks are built for fun. Social media is the place to shake the corporate jargon and use terms like “LOL.” Sometimes a situation will arise that requires a more serious response, but most of the time, have fun.
4. Engage — If your company only talks about itself on social media, congratulations, you’re officially on a Soap Box. Instead of telling your social media followers about your company, ask them questions, listen, and then respond. It’s a great way to get to know your followers, and it makes your company seem more personable. People buy from brands they connect with on a personal level.
5. If they don’t come to you, go to them — Social networks are filled with gatherings of people with similar interests (LinkedIn Groups, Facebook pages, etc.). If your company finds it difficult to attain social media followers, go out and get them. Begin with geographic groups based on your home city. Start conversations with your target audience where they already hang out online, and they’ll come to you online.
The social media renaissance has begun. Get your company back to social and experience the opportunities and rewards of social media marketing.
Add Your Comment Below.
about 3 weeks ago - No comments
Do you feel like you’re constantly playing catch up? If so it’s particularly hard to stay ahead of trends. We can relate; thus the reason we’re posting a 2013 marketing trends piece in late April. Take a breather and read the eight trends projected by Forbes and CIO Network magazines. 8 Marketing Trends Projected for More >
about 3 weeks ago - No comments
IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). IKEA has a loyal customer base of 3.6 million people who opted into IKEAs database to receive specials, flyers and its annual print catalog, More >
about 3 months ago - 1 comment
No customer wants to hear all messages via email; via direct mail; via social; via traditional media. You get the gist. Today’s preferred channels for communication have created new consumer behaviors. And consumers prefer different channels of communication depending on personal preferences. This means to effectively communicate one-on-one with any customer you need print plus More >
about 3 months ago - No comments
During the Mad Men era of advertising in the 60s, an agency wouldn’t work on an account that didn’t have several million dollars in mass media spending power. Then in the 90s, an agency wouldn’t work with a client that didn’t have huge budgets to build out an integrated marketing plan that included many expensive More >
about 3 months ago - No comments
Businesses of all sizes are posting content, but few have a content marketing plan. Why research, interview, write, edit and post, if you do not have a clear path where your blogs will take you and bring back leads, sales or deals in return? With only half of small businesses achieving profit growth, according to More >
about 4 months ago - No comments
Whether you need an image for your website, a song for your corporate video, or poem for your blog, chances are you’re going to end up wanting to use someone else’s work as part of your final piece. With the abundance of easily accessible content, the average person can violate the copyright laws 10 times More >
about 5 months ago - 2 comments
Political gaffes follow a candidate from one campaign to the next. The campaigns of Romney, Biden, Clinton, Quail and Bush all confirm this. Remember Bush’s premature use of the phrase “Mission Accomplished”, Quail’s misspelling of “potato?” or even Clinton’s more famous situation that isn’t appropriate for this posting. A misspoken word or an entire scandal can take More >
about 5 months ago - No comments
Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy word for fire) customers when necessary. Customer information that goes deep and reveals the lifetime value of that More >
about 5 months ago - 1 comment
Two countries. One car. When Ford launched its Fiesta sub-compact car last year in Canada and the U.S., which country executed the best marketing campaign? The Canadians built their campaign around the theme, “The Little Car that Could.” The Americans produced a multi-channel campaign touting the slogan, “It’s a pretty big deal,” backed up by More >