QR Code and Emerging Media Heighten Engagement and Can Lower Your Postage Costs
Don’t complain about the rising costs of postage if your company didn’t register for last year’s USPS business discount by using QR Codes® (deadline was August 12, 2012). This is the third year in a row the U.S. Postal Service is offering discounts to encourage businesses to use new technology such as QR Codes to improve their mailing results.
This year the USPS is upping the ante by including a scan-to-call component to its QR Code promo. This means when a prospect scans the QR Code with their smartphone that they will be connected by phone to the business that did the mailing. And that business will get a 2% postage discount, which could mean hundreds of dollars in savings per mailing.
For example, a business that normally would have paid $14,750 for mailing 25,000 bounce-back coupons with QR Codes that cost .59 each would only pay $14,250 for postage with the 2% postal service discount.
That 2% would equate to $500 in postage savings. This is more than enough to pay for a celebration dinner for a marketing department when the mailing brings in $652,000 in sales by generating 1,000 purchases (4% of mailing) of a $652 product.
September 30 is the deadline to register your business to receive a 2% discount on mailings you send using one of three emerging technologies shown below:
Augmented Reality Component: Augmented Reality (AR) is a live view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound, video, graphics, or GPS data.
Authentication Component: Authentication describes the process of verifying a unique customer using a combination of authentication factors (at least two).
Near Field Communication (NFC): Near Field Communication creates a two-way communication link between two devices with Radio-Frequency Identification (RFID) capabilities.
Want a Deeper Understanding of Postal Changes and Discounts?
Pitney Bowes has produced a series of great webinars and slideshows that summarize the myriad of changes and rewards the postal service has to soften the pain of change.
I recommend starting by reading Pitney Bowes overview slideshow: Understanding the USPS: The Rewards for Change.
I hope by embracing the new technology and the discounts available to your business for doing so. If so you’ll be even more prosperous in 2013.
* QR Codes are a registered trademark of Denso Wave.
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