insights.
Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below (or here) to learn how businesses are using Mail Print’s multi-channel marketing automation system to transform their lead nurturing and customer retention into automated, repeatable processes.
about 2 days ago - 1 comment
I have to start with a quick story… I use to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned, some were owned by franchisees. My role was in corporate marketing and my responsibilities included franchise marketing. The member of our creative services team who was responsible More >
about 1 week ago - 1 comment
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and More >
about 2 weeks ago - 2 comments
It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty.
Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google continues to develop their More >
about 1 month ago - 2 comments
Today’s decision makers have changed. They scrutinize buying options more carefully. Their expectations are higher across the board. They want to understand the opportunity costs of making a purchasing decision; or rather, the value of the alternatives that he or she is giving up to choose your company.
Undoubtedly, your prospects control the buying process.
To help More >
about 1 month ago - 2 comments
In a recent BtoB Magazine Online post Karen Bannan says, “transactional messages can help you reach out to new or current customers to help build brand awareness and even create new sales.” Her article “Tips for Transactional Email” contains a multitude of reminders of how impactful email can be for building customer relationships. It also More >
about 1 month ago - 1 comment
According to new research by Aberdeen Group, Print On-Demand (also called POD, web-to-print or print automation) provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased to provide exclusive access to their findings.
Among their findings was a correlation between companies that use a Print More >
about 1 month ago - 3 comments
In a recent post from Seth Godin, the influential author and speaker divulges a main difference between mass marketers and direct marketers: the process they follow in creating and scaling their message to reach their audiences.
The comparison below is based on Godin’s main points:
Mass Marketing:
Direct Marketing:
Bets on large-scale deployment to achieve success.
Relies on initial small-scale More >
about 1 month ago - 1 comment
An effective catalog has been proven to increase sales, both online and offline, by countless sources. Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come true.
I recently had the chance to talk with Jason Kort, Director of Marketing for More >
about 2 months ago - 3 comments
For the marketing community, social media is the newest, shiniest toy we’ve had in a while, and most of us are rushing to learn how to utilize each new social platform to our advantage.
Marketing budgets have begun shifting as well. Of the participants in the 2009 PRWeek/MS&L Social Media Survey 31% reported shifting in marketing More >
about 2 months ago - 1 comment
“Uestarday I playd my conpudar. It was fun. I had dinar. It was dullishish. Thin I had a popsicol.”
- As written by my 5-year-old son in his Kindergarten journal, translated as: “Yesterday I played my computer. It was fun. I had dinner. It was delicious. Then I had a popsicle.”
Copywriting for More >