Keep it Short and Sweet:

178163372 250x166 Tips for Writing Irresistible Direct Marketing Content: Part 1Resist the urge to cram every bit of information into one marketing piece, whether it is an email, flier or direct mail piece.

  • Simplicity is Better: Provide pictures to help your customers visualize the products and services. You can also include a QR Code, taking the user to a mobile site that further engages them in your brand.
  • Ask Questions: Pique interest by asking your prospects a thought provoking question. This method not only raises awareness about your products or services, but encourages customers to read more of the content. Example, “Did you know that Mail Print offers a Marketing Communications Portal?”

  • Highlight Benefits: Do not just write about your products and what colors or versions they may come in. Your content should focus on the benefits of your products and services. Customers want to know how your product will influence their lives.

Follow these simple tips to convert more readers into customers.

 

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