Comments on: Is Social Media Marketing Poaching Direct Marketing Results? http://blog.mailprint.com/index.php/549/is-social-media-marketing-poaching-direct-marketing-results/ insights. Wed, 25 Jan 2012 20:45:38 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: David Vogel http://blog.mailprint.com/index.php/549/is-social-media-marketing-poaching-direct-marketing-results/comment-page-1/#comment-660 David Vogel Thu, 08 Jul 2010 18:36:32 +0000 http://blog.mailprint.com/?p=549#comment-660 Thanks for the insights Michael. I agree, it's hard to carve out a budget for something new, especially if you're seeing returns from your current tactics. But in order to stay with, or hopefully ahead, of competition, it's key to keep testing new tactics to see if they're right for your business and audience. Even if it means a temporary cut back on some proven tactics. I like your approach to social+offline, and maybe that's a good perspective for testing new tactics. Instead of pitting a new tactic against a proven tactic, the approach should probably be to integrate the new tactic with the proven, and measure the resulting lift or decrease in response/revenue. Thoughts? Thanks for the insights Michael. I agree, it’s hard to carve out a budget for something new, especially if you’re seeing returns from your current tactics.

But in order to stay with, or hopefully ahead, of competition, it’s key to keep testing new tactics to see if they’re right for your business and audience. Even if it means a temporary cut back on some proven tactics.

I like your approach to social+offline, and maybe that’s a good perspective for testing new tactics. Instead of pitting a new tactic against a proven tactic, the approach should probably be to integrate the new tactic with the proven, and measure the resulting lift or decrease in response/revenue.

Thoughts?

]]> By: Michael Simmons http://blog.mailprint.com/index.php/549/is-social-media-marketing-poaching-direct-marketing-results/comment-page-1/#comment-656 Michael Simmons Thu, 08 Jul 2010 14:18:50 +0000 http://blog.mailprint.com/?p=549#comment-656 It's hard to keep your spend on DM the same, but also spend a little on social media, because the two are often thrown together in the same bucket. After all, what is more direct than social media. I agree wholeheartedly that you shouldn't venture into social media waters until you have a plan of attack, especially on the tracking side as David suggests. We're run direct marketing programs for our clients that commingle snail mail and social media/microsites to bring an element of web tracking to direct mail. It is possible to do both with great success. Nice post, David. It’s hard to keep your spend on DM the same, but also spend a little on social media, because the two are often thrown together in the same bucket. After all, what is more direct than social media.

I agree wholeheartedly that you shouldn’t venture into social media waters until you have a plan of attack, especially on the tracking side as David suggests.

We’re run direct marketing programs for our clients that commingle snail mail and social media/microsites to bring an element of web tracking to direct mail. It is possible to do both with great success.

Nice post, David.

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