insights.
We get a lot of questions about our Marketing Communications Portal, and have found that visuals are worth much more than a thousand words when explaining its benefits and features. Have two and a half minutes? Check out the video below that gives an inside view of how marketers, salespeople, business owners and administrators use the portal to access, manage and deploy company-branded materials.
If you’re joining us from a mobile device, you can watch the YouTube version here. Oh, and if you’d prefer the thousand words instead of the visual, you can get the video transcript here.
about 5 months ago - 1 comment
Develop. Implement. Learn. Repeat… At Mail Print, everyday we learn from and refine our marketing processes. Back in October 2010, we posted a blog entitled “9 Ways to Decrease Direct Mail Spending While Improving Results.” Now, we have increased that list to 10 ways. Here are 10 ways to improve both sides of the ROI More >
about 6 months ago - No comments
Last Week we discussed the results from a CMO Council Research entitled “Mapping + Tracking: The Optimal Marketing Supply Chain“. This overview pointed out four key actions marketers could take to Obliterating Obsolescence: Leverage Digital Printing Strategies Cross Functional Collaboration Go-Green to Gain-Green Bringing in the Big Marketing Supply Chain Brains While those are basic More >
about 6 months ago - No comments
Research entitled “Mapping + Tracking: The Optimized Marketing Supply Chain” by the CMO Council, depicts a threatening picture of inefficiency and waste in the Marketing Supply Chain. This post summarizes this great research. As marketers seek to provide the timeliest and freshest content to customers and prospects alike, old, over-ordered or un-utilized materials tend to More >
about 6 months ago - No comments
Prompted by growing demands from CEO’s and CFO’s for greater accountability, marketers have begun to focus on improving the efficiency of marketing operations. They now recognize that improving the productivity of marketing operations can be a powerful way to stretch marketing dollars. The equation is simple. The dollars saved by improving the efficiency of marketing More >
about 7 months ago - 1 comment
As companies consider an investment in marketing asset management , Web to Print, communications portals, marketing automation, or other marketing systems, they eventually get to the stage where financial justification is required. Based upon years of guiding companies through these calculations, we are proud to offer a guide to help you determine the true cost/benefit of More >
about 9 months ago - No comments
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago, but were cut during the height of the recession to reduce marketing budgets. Contrary to the boom years, most marketers are cost cautious these days when setting up programs. We are More >
about 9 months ago - 1 comment
I recently came across a great illustration of how businesses are using direct marketing and social media together to achieve immediate results and ongoing “viral” benefits. I’d like to share this story in narrative form… The Setup: New Marketer Seeking Reliable Results The owner of a local franchised restaurant decides to increase business by spending More >
about 9 months ago - No comments
This is a guest post by Lorrie Bryan, a writer and public relations professional based in Atlanta. Today, smart companies understand how to leverage the inherent value of traditional print with Internet technology. The old adage says, “Work smarter, not harder.” Today’s print (we’re calling it Print 2.0) melds the virtues and value of traditional More >
about 10 months ago - No comments
Did you know that 72% of sales and field marketing personnel over-order or stockpile materials? (Yep. That’s right. It’s not a typo.) According to a study by the CMO Council, 59% over-order by 20-25%. These extra materials go straight into the individuals’ secret stash.* Start adding up the costs of the secret stashes in your More >
about 1 year ago - 1 comment
There is an epidemic that threatens the Marketing Supply Chain. The CMO Council’s recent report “Mapping + Tracking: The Optimized Marketing Supply Chain” paints a clear picture of inefficiency and waste in marketing operations. As marketers seek to provide the most timely and fresh content to customers and prospects, old, over-ordered or un-utilized marketing and More >