Posts tagged variable business cards
This blog post is for you if you run a casino or similar business– hotel, entertainment venue, restaurant or a retail store. You can learn something from Gold River Casino in Anadarko, Okla., and Prairie Band Casino & Resort in Mayetta, Kan., if you need people in your establishment to earn revenue.
Turning a Slow Day into a Hay Day
Gold River Casino employees used to dread Sundays because the floor was barren and therefore food and beverage sales were slow, too. To increase Sunday play, Gold River put a reusable coupon into its monthly direct mail piece.
The additional free-play offer increased revenues more than $200,000 in just one month. After three months, revenues climbed to $300,000. This translated into an increase of 30% more visitors who drove food and beverage sales up nearly 50%.
SOURCE: Casinos Hit the Jackpot with Direct Mail, March 2012. Deliver Magazine
Sunday is now one of the property’s strongest days thanks to adding a food-and-beverage offer. The food piece draws in families who encourage their friends to come with them to catch up on life on Sundays.
Reengaging Disengaged Customers
Prairie Band Casino & Resort used a total escape package to lure guests back into the casino who hadn’t been in to play in up to three months. The package included a free night’s stay and free-play offer.
To promote the package, Prairie Band mailed a printed luggage tag as the direct mail piece and attention grabber. The results were a 19.1% response rate, an 80.8% lift in incremental guests, and a return on investment of 670.1%.
SOURCE:Casinos Hit the Jackpot with Direct Mail, March 2012. Deliver Magazine
Is there a group of your customers you need to reengage? How about a day of the month you could use a spike in customers? Direct mail works – when executed properly.
Regardless of how you feel about QR Codes® you have to admit when you get handed a business card similar to one of the 10 examples below, you think one or all of the things below:
- This person is on top of technology.
- This person is harnessing all the tools to start conversations and get me to reach out to them.
- This person is part of a forward-thinking company.
- This person knows his or her stuff.
- This person is successful.
- This person is a graphic design genius.
- This person is cool.
- This person is going somewhere.
- I want to know more about this person.
If you’re almost out of business cards, or better yet you just got a new title and a promotion, consider printing a QR Code on your new cards. Business cards are not dead, according to American Express Small Business. They are still as necessary as a driver’s license.
Hip to Be Square
A scan of the back of Michael Silber business card takes you to his portfolio.
The beauty of QR Codes is you don’t have to print everything about your business. Print the vital information and consider moving the ancillary digits like fax numbers and multiple Twitter handles to a mobile code…
Max Infield is a man of few words but has a story to tell nevertheless. He incorporates his QR Code into the design itself.
Max Infeld’s design from Flickr
Black and Tan Theme
In the home and fashion design world, black and tan is as classic as a half pint of Guinness topped with a half pint of pale ale.
Source: Mailtrade card from CoolestBusinessCard
Wrap It Up
Want to give your card reverence and value? Consider printing a slide sleeve holder that showcases your QR Code.
SOURCE: Linchpin from CoolestBusinessCard.
Musicians, podcasters, or politicians with something to say can use QR Codes on their business cards to link to audio.
Card on a Cloth
Comando Patches innovatively placed its contact information solely in a QR Code it hands out on a business sized embroidery patch. Does your business lend itself to printing on a different medium other than paper? Wood, plastic, chip board, tile?
A special thanks to blogger Oz Mendoza of strangenchanted.com for bringing most of these cards to my attention.
What’s on your card? What does your card say about you? Tell us in the comments below.
QR Code is a registered trademark of Denso Wave.
If you haven’t read Sabine Lenz’s Printing Impression guest post, “These Business Cards Are Crap,” read it now because she’s created quite a stir. Lenz is the founder of PaperSpecs.com and doesn’t mince words about the cheap, flimsy stock, off center cards she collects every time she networks.
She rightfully asks where is the quality, the beauty and the usability of cards that are UV coated on both sides, so she can’t jot notes after meeting someone. Perhaps because it’s her business to sell paper, she says she’d like to see the use of extra thick paper stock, foil stamping, unusually-sized designs, and cards with an additional fold – perhaps that touts in 10-words what the company does best.
Digital Haze or Just Plain Lazy?
Has social media made us go soft by not having a nice card to present our best foot forward? Are we overly considered about our Linked In page and choosing the right Facebook cover photo?
I have certainly left meetings too many times to count where professionals didn’t have cards at all – a cardinal sin just five years ago. Sure we can bump our smart phones together and share contact info or email VCards, but the tactile experience of receiving a card, looking at the name, making a visual connection between your mind, the giver’s company and the person himself is lost. We learn and remember through touch and spending a moment experiencing the interaction.
Bad Business Cards
So let’s not overlook the business card interaction. This is your chance to dazzle them or bore them to death. For example, take a look at the six cards I quickly pulled off my desk. The three on the left side underscore Lenz’s crap rant.
There is too much information on the first card. It’s not a brochure, it’s a business card. The second “bad” card has unreadable mice type on it – stick to 8 picas or large not under 6, please. The third “bad” business card is lackluster. My guess is it was designed by the doctors and not by a professional graphic designer.
Good Business Cards
Now take a look at the cards on the right, which show great thought, design, a QR Code®, unusual sizing, thick paper stock, color washes on the back with no UV coating so you can write notes and an overall look and feel, so you leave with an impression about the business and the individual. These three good business cards even show off some creativity with their titles: Director of Awesomeness, ROI Generator, and Creator.
So put it on your calendar to review your business card this month. Does it need a re-design? Do you need to add your Facebook page, Twitter handle, a QR Code or blog address? Don’t be caught in a digital haze by ignoring what could be your best ally – your finely dressed business card.
QR Code is a registered trademark of Denso Wave.